Our vision of smart tourism, also known as e-tourism or intelligent tourism, differs from the common.
Commonly smart tourism is defined as hi-tech stuff like:
• Marketing tools to increase hotel and air ticket sales
• Innovations to promote objects and destinations, i.e. VR, AR
• More accurate statistics to complete marketing challenges of destinations, hotels and other stakeholders.
All of this involve difficult schemes, huge number of statistics and trendy terms which make it seem hard or even impossible to understand for a casual traveler. Meanwhile, for the last decade smart tourism is being discussed only in academic environment but still not clear.
However, in our opinion the definition of smart tourism has to be reconsidered, not to increase industry sales or complicate technologies but to provide new services for any traveler.
It is true that nowadays any tourist can book a hotel, air ticket or tour without leaving home and during the travel he doesn’t need a guide, interpreter or map using applications on his phone.
Living example is our web site https://centersmarttourism.com/. As you see, everything is simple and easy for any tourist.
In our opinion, it is time to redirect developments and researches in the field of smart tourism to satisfy digital needs of tourists. As a priority we offer to improve the quality and accessibility of the local tourist content on the Internet.
We invite all concerned parties to join the discussion on our blog.
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