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Free tourist traffic

Nowadays, it is impossible for businesses not to be on the Internet, especially for tourism.

Moreover, for example, when buying a car, client can visit a car dealership and touch this car with his hands, but in the case of a hotel, airline or tour - client makes a decision to buy or refuse it thousands of kilometers away.

Especially in tourism, because, according to various studies, a tourist can visit 30-35 different websites before the trip.
Stakeholders face a natural question: how to make sure that their website is visited.

Of course, website should not cause any complaints about the quality of content, be unique, load quickly and contain no technical errors.

However, there are still opportunities for cooperation with third-party services.

One of them is Google My Business. If someone searches for a hotel or travel agency in a certain place, he gets this kind of business.

Another possibility is Tripadvisor, where people go just before the trip. Now Tripadvisor is becoming a socia…
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The main sales factor in tourism

In our opinion, the main sales factor in tourism is trust, and it doesn’t matter what is the tourist’s choice: a country, hotel, airline or museum.
Indeed, the most important resource of a traveler is time, and nobody wants to waste it. That is why tourist does not want to waste time on uninteresting, boring and unreliable activity.
Moreover, a potential tourist is looking for service providers who will not disappoint him or spoil such a long-awaited vacation.
However, how to gain the trust of a tourist, when he is not able to make physical contact with the product and located thousands of kilometers away from the service provider.



This is high-quality content on website, social networks and basically on the Internet plus reviews of people who have been there. The second is even more important.
Considering content, it is as important as people love not just statements that your business is the best, but proof of this statement.
That is why travel agencies and museums should very care…

How to make tourist write positive reviews

Tourist reviews in social networks and on various travel sites are very important for travel companies, hotels and museums, because in the world of wide Internet interaction, before booking hotel or tour, tourists always watch reviews and make a decision based on the opinions of random people, who actually visited this place.


Many tour companies, hotels and travel services come up with various tricks for tourists to write good reviews in social networks, booking systems and travel sites.


Some offer free services, some just ask, some offer bonuses, better accommodation, etc.



In our opinion, this is not promising, because it does not help to improve the service at all, does not lead to an improvement in the perception of this object by tourists, and therefore does not lead to improvement of reviews in the long term, but only diverts resources to useless work. Review is a materialized perception of a company by tourist or his appraisal of an existing image.


Obviously, there is only one …

How to reduce paper consumption in tourism.

It is strange that world community still don’t notice high paper consumption in tourism.

Each tourist consumes minimum 1kg of paper during a travel. It includes maps, guidebooks, dictionaries, flight tickets and hotel bookings. 


if we consider that the total number of tourists in the world is more than 1 billion per year, hence tourism industry spends about 1 million tons of paper per year. Moreover, this million travels together  with tourists by planes and trains which results in excessive fuel consumption. If we add printing expenses, it is some more billion dollars per year.   

In our opinion, technologies of smart tourism could solve the problem:
1.Using electronic audio guides and guidebooks instead of paper ones
2.Using electronic maps on the phone instead of paper ones
3.Using translation apps instead of paper dictionaries

These solutions don’t need any financial investments, they need only promotion of the technologies of smart tourism among travelers.

Do you still use paper…

Museum – attractor for tourists

Or should become it.

It seems to be clear that modern tourism is not about just going from A to B, it is about exploring and getting new experience, in other words – receiving new cultural code.
The origin of this code is museums as the only place keeping authentic cultural and historical heritage.



The problem is that museums are not represented on the Internet as well as modern world requires, considering the fact that museum visitor is often a foreign tourist.

Why is it so?

In most cases it is due to financial factors causing lack of specialists and low salaries.

Perhaps, tourist authorities and DMO worldwide could help museums to attract more finance and to fill the gap in knowledge and qualified specialists.

Why DMO? Because museums could be an attractor for tourists, especially smart tourists who prefer to explore the destination rather than lying on the beach.

May be you could offer the solution of museums’ bad representation on the Internet?

Mobile traffic in tourism

Why it is necessary?
The answer is simple.



The term “mobile traffic” speaks for itself. This traffic comes from a device which uses a person, possibly, locating near your business. If you provide tourist or entertainment services and you want to attract tourists – mobile website is necessary. There is no tourist walking around a city and searching museum or restaurant in a laptop.

Besides, mobile Internet completely differs from desktop in that you don’t have to wait while your computer turns on. This traffic causes making fast and impetuous decisions. If a tourist sees on his map that there is something interesting nearby and visits your mobile website – there is a high chance of visiting your office. Speaking of cold and hot traffic – this is exactly a hot customer.   
Apart from attracting tourists nearby, attract them on the stage of preparing to travel. A lot of people prefer to search tours and tickets using mobile device while going somewhere, staying in line or having a rest.…

Does a tourist need VR and AR?

In recent years, Virtual and Augmented Reality technologies are widely used in tourism together with introducing innovations in all social scene.

In our opinion, we need to understand where it is necessary and where it would prevent developing of real smart tourism as VR and AR do not turn a city or museum into smart in a snap.

Moreover, VR and AR deflect tourist’s attention from receiving real cultural patterns of destination or museum. He can use VR or AR any time at home, but during a travel he wants to see true authentic objects.


In addition, these technologies have notable disadvantages. 
•Need for huge Internet traffic. Often, tourists use Internet very carefully as costs may be high. 
•Need for special equipment. In a high stream of tourists, VR and AR glasses have to be aseptisized, and probably, changed quite often. 
•High costs. It is diversion of museum and destination resources to unimportant things instead of doing necessary things e.g. solving the problem of multilangua…