Earlier, we showed that, probably, the main source of information for a tourist is the Internet, since before a trip there are almost no other ways to get information about the place of a future stay.
Therefore, many tourist organizations, hotels, museums have web sites and consider that this is enough, only a few of them use analytical programs.
In our opinion, this is rather careless, since the owners and managers of the organization have no idea how their site works, how interesting it is for users, what sections of it attract the user more.
Moreover, with analytics you can track social networks and the effectiveness of advertising.
What is also important, web analytics allows you to determine the approximate age and, perhaps most importantly, the geographical position of users, making it easy to understand what kind of traffic visits the site and how true your assumptions and hypotheses about the interests of your potential customers are.