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Showing posts from July, 2019

Why museums and organizations need web analytics

Earlier, we showed that, probably, the main source of information for a tourist is the Internet, since before a trip there are almost no other ways to get information about the place of a future stay.

Therefore, many tourist organizations, hotels, museums have web sites and consider that this is enough, only a few of them use analytical programs.



In our opinion, this is rather careless, since the owners and managers of the organization have no idea how their site works, how interesting it is for users, what sections of it attract the user more.

Moreover, with analytics you can track social networks and the effectiveness of advertising.

What is also important, web analytics allows you to determine the approximate age and, perhaps most importantly, the geographical position of users, making it easy to understand what kind of traffic visits the site and how true your assumptions and hypotheses about the interests of your potential customers are.

Therefore, if travel organizations want t…

Language barrier

Recently, the problem of a barrier-free environment has been much discussed, and this is very topical - absolutely everyone should have equal access to public life, culture, transport and public spaces.



However, in these discussions, for some reason people forget about the multitude of tourists who, due to the language barrier, cannot fully use the infrastructure of cities, receive information and join the local culture.

In our opinion, this is a very serious problem, which tourist authorities have to solve, especially since the whole world of travel is transformed from travel tourism to experience tourism.

Even more so if local authorities want tourists to share their thoughts about the area after a trip with friends, relatives and social networks, first of all you need to help tourists to overcome the language barrier.

And here technology comes to the rescue. In addition to the usually implied Google translator installed in almost all smartphones, various technologies appear for to…