Skip to main content

Language barrier



Recently, the problem of a barrier-free environment has been much discussed, and this is very topical - absolutely everyone should have equal access to public life, culture, transport and public spaces.



However, in these discussions, for some reason people forget about the multitude of tourists who, due to the language barrier, cannot fully use the infrastructure of cities, receive information and join the local culture.

In our opinion, this is a very serious problem, which tourist authorities have to solve, especially since the whole world of travel is transformed from travel tourism to experience tourism.

Even more so if local authorities want tourists to share their thoughts about the area after a trip with friends, relatives and social networks, first of all you need to help tourists to overcome the language barrier.

And here technology comes to the rescue. In addition to the usually implied Google translator installed in almost all smartphones, various technologies appear for tourism, e.g. izi.TRAVEL - in fact, a personal guide-interpreter on cities and museums. But even here there is a problem - someone has to create content in different languages, not ordinary, but artistic, and, in the light of the latest trends, in the storytelling format. However, if we want tourism to develop in the direction of culture and responsibility, we cannot do without it.

How your destination solves the problem of language barrier?

Comments

Popular posts from this blog

Does a tourist company need a website?

One of the frequently asked questions - does a tourist company need a website?



Indeed, you can have pages on Facebook or Instagram, be pointed on electronic maps, and it seems like website is not needed. Similarly, if we consider hotels, you can place information on Booking.com or Tripadvisor and also do not have your website.

It is appropriate for some businesses but tourism has its own features.

1. The average bill in the tourism sector is quite high, so potential customers are more responsible in choosing a product and absence of website of a hotel or travel agency might cause concern.
2. According to studies, before making a purchase a tourist visits an average of 37 sites. What happens if among these sites no one is yours – it Is obviously.
3. As already mentioned – the main selling tool in tourism is trust. Having a good professional website will only strengthen it, since only a stable and well-organized company that cares for its reputation can create and maintain a good websi…

How to make tourist write positive reviews

Tourist reviews in social networks and on various travel sites are very important for travel companies, hotels and museums, because in the world of wide Internet interaction, before booking hotel or tour, tourists always watch reviews and make a decision based on the opinions of random people, who actually visited this place.


Many tour companies, hotels and travel services come up with various tricks for tourists to write good reviews in social networks, booking systems and travel sites.


Some offer free services, some just ask, some offer bonuses, better accommodation, etc.



In our opinion, this is not promising, because it does not help to improve the service at all, does not lead to an improvement in the perception of this object by tourists, and therefore does not lead to improvement of reviews in the long term, but only diverts resources to useless work. Review is a materialized perception of a company by tourist or his appraisal of an existing image.


Obviously, there is only one …

Why museums and organizations need web analytics

Earlier, we showed that, probably, the main source of information for a tourist is the Internet, since before a trip there are almost no other ways to get information about the place of a future stay.

Therefore, many tourist organizations, hotels, museums have web sites and consider that this is enough, only a few of them use analytical programs.



In our opinion, this is rather careless, since the owners and managers of the organization have no idea how their site works, how interesting it is for users, what sections of it attract the user more.

Moreover, with analytics you can track social networks and the effectiveness of advertising.

What is also important, web analytics allows you to determine the approximate age and, perhaps most importantly, the geographical position of users, making it easy to understand what kind of traffic visits the site and how true your assumptions and hypotheses about the interests of your potential customers are.

Therefore, if travel organizations want t…