Standard sales tunnel for different products is a well studied AIDA.
A — Attention
I — Interest
D — Desire
A — Action
Though in tourism this tunnel can be improved to increase conversion by transforming into AIDAS where S for Satisfaction.
Why tourism?
Because nowadays people share their impressions from a travel with others, positive or negative. Thanks to development of the Internet impressions can be shared with thousands and millions.
Choosing a destination, accommodation and transport a prospective traveler rely on reviews on Tripadvisor or Google Maps.
But this is only on the one hand. On the other hand people take seriously buying a travel than, for example, new sports shoes as they have vacation once or twice a year, it costs a lot of money, it is complicated to return it etc.
In our opinion, this is exactly why destinations, museums, hotels and tourist companies should completely transform their sales tunnel into AIDAS.
A — Attention
I — Interest
D — Desire
A — Action
Though in tourism this tunnel can be improved to increase conversion by transforming into AIDAS where S for Satisfaction.
Why tourism?
Because nowadays people share their impressions from a travel with others, positive or negative. Thanks to development of the Internet impressions can be shared with thousands and millions.
Choosing a destination, accommodation and transport a prospective traveler rely on reviews on Tripadvisor or Google Maps.
But this is only on the one hand. On the other hand people take seriously buying a travel than, for example, new sports shoes as they have vacation once or twice a year, it costs a lot of money, it is complicated to return it etc.
In our opinion, this is exactly why destinations, museums, hotels and tourist companies should completely transform their sales tunnel into AIDAS.
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