Skip to main content

Future of DMO

The world around us is changing, and the world of tourism too.
Therefore, DMO and DMC must be the first in digital innovation.
Our smart tourism experts talk about this.
https://centersmarttourism.world/rethinking-dmo/

Comments

Popular posts from this blog

Does a tourist company need a website?

One of the frequently asked questions - does a tourist company need a website? Indeed, you can have pages on Facebook or Instagram, be pointed on electronic maps, and it seems like website is not needed. Similarly, if we consider hotels, you can place information on Booking.com or Tripadvisor and also do not have your website. It is appropriate for some businesses but tourism has its own features. 1. The average bill in the tourism sector is quite high, so potential customers are more responsible in choosing a product and absence of website of a hotel or travel agency might cause concern. 2. According to studies, before making a purchase a tourist visits an average of 37 sites. What happens if among these sites no one is yours – it Is obviously. 3. As already mentioned – the main selling tool in tourism is trust. Having a good professional website will only strengthen it, since only a stable and well-organized company that cares for its reputation can create and maintain a

Why museums and organizations need web analytics

Earlier, we showed that, probably, the main source of information for a tourist is the Internet, since before a trip there are almost no other ways to get information about the place of a future stay. Therefore, many tourist organizations, hotels, museums have web sites and consider that this is enough, only a few of them use analytical programs. In our opinion, this is rather careless, since the owners and managers of the organization have no idea how their site works, how interesting it is for users, what sections of it attract the user more. Moreover, with analytics you can track social networks and the effectiveness of advertising. What is also important, web analytics allows you to determine the approximate age and, perhaps most importantly, the geographical position of users, making it easy to understand what kind of traffic visits the site and how true your assumptions and hypotheses about the interests of your potential customers are. Therefore, if travel organi