Free tourist traffic

Nowadays, it is impossible for businesses not to be on the Internet, especially for tourism.

Moreover, for example, when buying a car, client can visit a car dealership and touch this car with his hands, but in the case of a hotel, airline or tour - client makes a decision to buy or refuse it thousands of kilometers away.

Especially in tourism, because, according to various studies, a tourist can visit 30-35 different websites before the trip.

Stakeholders face a natural question: how to make sure that their website is visited.

Of course, website should not cause any complaints about the quality of content, be unique, load quickly and contain no technical errors.

However, there are still opportunities for cooperation with third-party services.

One of them is Google My Business. If someone searches for a hotel or travel agency in a certain place, he gets this kind of business.

Another possibility is Tripadvisor, where people go just before the trip. Now Tripadvisor is becoming a social network and, unlike Facebook and Instagram, is intended only for tourists.

Third in importance are common social networks, for example, Facebook and Instagram, however now, the decrease in the organic coverage of business pages makes it quite difficult to free promotion, although the placement of business pages and business accounts remains free.

What sources of traffic and website promotion does your business use?

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Why museums and organizations need web analytics

Earlier, we showed that, probably, the main source of information for a tourist is the Internet, since before a trip there are almost no other ways to get information about the place of a future stay.

Therefore, many tourist organizations, hotels, museums have web sites and consider that this is enough, only a few of them use analytical programs.

In our opinion, this is rather careless, since the owners and managers of the organization have no idea how their site works, how interesting it is for users, what sections of it attract the user more.

Moreover, with analytics you can track social networks and the effectiveness of advertising.

What is also important, web analytics allows you to determine the approximate age and, perhaps most importantly, the geographical position of users, making it easy to understand what kind of traffic visits the site and how true your assumptions and hypotheses about the interests of your potential customers are.

Therefore, if travel organizations want t…

How to make tourist write positive reviews

Tourist reviews in social networks and on various travel sites are very important for travel companies, hotels and museums, because in the world of wide Internet interaction, before booking hotel or tour, tourists always watch reviews and make a decision based on the opinions of random people, who actually visited this place.

Many tour companies, hotels and travel services come up with various tricks for tourists to write good reviews in social networks, booking systems and travel sites.

Some offer free services, some just ask, some offer bonuses, better accommodation, etc.

In our opinion, this is not promising, because it does not help to improve the service at all, does not lead to an improvement in the perception of this object by tourists, and therefore does not lead to improvement of reviews in the long term, but only diverts resources to useless work. Review is a materialized perception of a company by tourist or his appraisal of an existing image.

Obviously, there is only one …

Does a tourist company need a website?

One of the frequently asked questions - does a tourist company need a website?

Indeed, you can have pages on Facebook or Instagram, be pointed on electronic maps, and it seems like website is not needed. Similarly, if we consider hotels, you can place information on Booking.com or Tripadvisor and also do not have your website.

It is appropriate for some businesses but tourism has its own features.

1. The average bill in the tourism sector is quite high, so potential customers are more responsible in choosing a product and absence of website of a hotel or travel agency might cause concern.
2. According to studies, before making a purchase a tourist visits an average of 37 sites. What happens if among these sites no one is yours – it Is obviously.
3. As already mentioned – the main selling tool in tourism is trust. Having a good professional website will only strengthen it, since only a stable and well-organized company that cares for its reputation can create and maintain a good websi…

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